H&M STUDIO S/S 2018 TO SHOW DURING PFW AT THE MUSÉE DES ARTS DÉCORATIFS

For S/S 2018, the H&M Studio womenswear and menswear collections will once again be showing at Paris Fashion Week, this time in the Musée des Arts Décoratifs on rue de Rivoli. The “see now, buy now” format also continues from its debut last year. The collection shown on the catwalk, which includes clothing, shoes and accessories, will be available to buy online from 28 February directly after the show and in selected stores around the world from 1 March.

The key inspiration behind H&M Studio S/S 2018 revolves around Japan’s minimalistic design and quiet grace, so we are also thrilled to announce H&M’s sponsorship of a major exhibition about Japan at the Musée des Arts Décoratifs. The exhibition will open later in the year and celebrate 150 years of cultural exchange between France and Japan, plus explore Japan’s influence in Western culture.

“The Musée des Arts Décoratifs is such a beautiful, iconic venue and it’s wonderful timing that we have the opportunity to show H&M Studio in a place that will later host a major art exhibition of Japan, which greatly influenced our S/S 2018 collection. We’re also very happy to be sponsoring the exhibition, which no doubt will delve into the beauty and design sensibility of Japan,” says Pernilla Wohlfahrt, H&M’s Design Director.

In advance of the show in Paris, the lookbook images for S/S 2018 are now available, featuring supermodels Saskia de Brauw and Clement Chabernaud, plus the rising star Shanelle Nyasiase. Both womenswear and menswear feature clean silhouettes with a relaxed vibe and have a touch of workwear influence. The womenswear focuses on head-to-toe prints and bright colours in the form of flowing full-length dresses, easy tunics worn over trousers, utilitarian tailoring and statement knits. Meanwhile, the menswear elevates classic pieces such as the tailored jacket, shirting and the crewneck jumper by playing around with silhouettes, colour and luxe fabrications.

The H&M Studio S/S 2018 collection will be available at H&M Lot 10 and hm.com on March 1st 2018.