H&M collaborates with Eytys

Fans all over the world would be thrilled to hear the latest announcement of H&M’s collaboration with Swedish fashion brand, Eytys. The collaboration between Eytys and H&M line will showcase genderless footwear, clothing and accessories for both adults and kids, which will be designed in collaboration with the H&M in-house team. All shoes will have a distinctive Eytys sole, while the clothes will have boxy silhouettes and face no form of segregation between women and men.

The concept of Eytys design stems from the ideas of a digital age, but also a sense of liberty based on gender or age. The brands have formed a joint idea in rooting for the core of what Eytys is about, that is by developing a unisex collection featuring no-fuss and fashion-forward range of shoes and clothes. The fashion iconic brand is known for their modernized yet chunky-soled shoes, unisex approach and perfectly fashioned wardrobe staples. The idea is to pride on the fact that everything can be effortlessly mixed and matched to suit any mood, and allows wearer to exude confidence, in themselves and their style. Even each pair of shoe comes with a custom-made box featuring a unique artwork by painter, Zoe Barcza.

Catch a look out for this collection that will be available in selected stores worldwide as well as online from 24^th January 2019.