H&M Conscious Exclusive 2019, Sustainability With Style

H&M embraces the sustainable fashion movement with another Conscious collection that mixes the beauty of nature with innovation. This year, the H&M Conscious Exclusive 2019 is even better whether in terms of the design or the fabrics!

With the Conscious Exclusive collection, H&M always introduces new sustainable materials and For this season Piñatex® (a natural leather from pineapple leaves), BLOOM™ Foam (a plant-based flexible foam using algae biomass), and Orange Fiber® (silk-like fabrics from citrus juice by-products). Alsothese sustainable materials, truly translating the mix of sustainability innovation with style.

 Some of the key pieces from the new collection, you should really check out are definitely the statement jackets in a mix of shiny silver Piñatex® and colourful jacquard, plus the romantic off-the-shoulder corset-style top made from Orange Fiber®. Meanwhile, the desert landscape printed tunic dress is also an eye-catcher and amongst all the floaty silhouettes stands a new fashion staple – the pool slide made from BLOOM™ Foam, that will ground any look with a laid back vibe. Trust us, this collection will not disappoint and for once, your shopping is sustainable to the environment !

The H&M Conscious Exclusive Spring 2019 collection will be available exclusively at H&M Lot 10 and @hm.com from 11 April.