Bell & Ross Opens Two New Boutiques in Malaysia @ Pavilion Bukit Jalil & 1Utama Shopping Centre

 

Bell & Ross is expanding their footprint in Malaysia with two brand new boutiques in Klang Valley - Pavilion Bukit Jalil & 1Utama Shopping Centre. 

Whit this two new openings, the brand secures a network of 15 boutiques worldwide in addition to representation at over 700 points of sale in more than 60 countries. And Malaysia is currently the proud home to its largest mono-brand presence in a single country with four standalone stores and more in the pipeline. 

At Pavilion Bukit Jalil, aviation cues reign supreme, from the concrete of the floor reminiscent of tarmacs and aircrafts hangars to the luminous bands on the ceiling that recall the signage of landing strips. The imagery continues in more literal forms too, spanning black-and-white prints of aviation scenes, including a life-sized portrait of a pilot in a cockpit, to small displays of aircraft models. Besides that monolithic black marble in a corner symbolizes the preciousness and prestige of the brand’s propositions while full-height glass panels in both the store windows and the display cases enhance the idea of light and luminosity. The overall effect is one of casual elegance and absolute confidence, the mark of a brand that knows itself well.

While the Bukit Jalil boutique embraced soft opulence, the 1 Utama store is an edgier expression of the multi-faceted brand. The same mineral textures outfit the space, but this time sans the gentle warmth of wood, instead the interiors are decidedly and unapologetically contemporary, beckoning busy shoppers to pop in and savor a temple of watchmaking that matches their pace. 

Also exclusive to boutiques this year is the BR 05 HOROLUM, limited to 250 pieces. The new timepiece adopts more urban, more mineral references. Its lines and finishes are inspired by contemporary architecture. The hands and indexes of the BR 05 HOROLUM are covered with Super-LumiNova® C5, the most powerful photoluminescent coating available. It stores light very quickly and then releases it in the dark with a lasting intensity. This ensures high luminescence and excellent night-time legibility. Its green tint, sharp during the day, gains even more strength at night. It radiates. This collection is characterized by the use of all steel, including the bracelet, giving a mineral matte appearance that provides an impression of purity.

Bell & Ross new boutiques is now at Pavilion Bukit Jalil, KL and a permanent pop-up store at 1Utama Shopping Centre in PJ. @BellRoss