Coach x Tom Wesselmann Collection, celebrating American heritage and pop culture

Coach is back with another fun and funky collaboration. This time, they are partnering with pop artist Tom Wesselmann to celebrate the house and the artist's shared legacies of American heritage and pop culture. 

The Coach x Tom Wesselmann collection is inspired by the playful, optimistic spirit that both the brand and artist share. Besides, it is also inspired by the theme of pleasure in Wesselmann's work. Therefore the collection features the artist's colorful graphic motifs, which include huge lips, flowers, and still lifes with oversized objects, all richly embellished onto Coach's signature jacquard and heritage Glovetanned leather with printing and embroidery with sequins. 

Suppose the pieces are not screaming Tom Wesselmann enough. In that case, you should check out the global campaign, starring Hari Nef, Kai-Isaiah Jamal, and Manami Kinoshita. The campaign captures the talent in a distinctly Wesselmann world of vibrant color and oversized everyday objects, referencing the artist's playful approach to scale. It also brought to life a digital experience where users can explore and learn about the collection. With these social filters, they can play with Wesselmann's motifs and series of "EduToks" on TikTok discussing Wesselmann's life and work @Coach