Chloé Pushes Sustainability With New Refill Formats for Signature Eau de Parfums

Creating beautiful products that are meaningful for both the society and the planet is central to the Chloé philosophy. Chloé presents the refillable collection, in Signature Eau de Parfum and Signature Rose Naturelle.

Chloé Signature Eau de Parfum: Draws on the classic rose to create a modern and timeless perfume. At once fresh and romantic, confident and distinctive, a rich and complex perfume that is suited to a free spirit with an utterly innate sense of chic, unveiling a delicate luminosity and elegance.

Chloé Signature Rose Naturelle: An organically sourced, hand-picked rose and a vegan formulation, the rose naturelle refill contributes to a responsible and sustainable culture in the quest to lower environmental impact.

With the brand’s commitment to the environment and social action, the Maison became the first luxury brand to achieve a certified b corporation, meeting the highest standards for social and environmental performance. pursuing its initiatives to reduce environmental impact, the Maison developed refill formats made of 100% recycled aluminium that is compatible with the 100ml refillable bottles.

Once the bottle is empty, the pump can be unscrewed to replenish the perfume. The refill can be attached directly to the neck of the bottle, and it would stop filling automatically to deliver the right amount of fragrance @Chloe