PRADA FOR ADIDAS #Collaboration

Prada and Adidas have joined forces to challenge conventional wisdom through some unexpected strategies. Where they draw inspiration from the rich legacies of both brands to re-engineer timeless icons to modern day styles with the collaborations first rendition, the Prada Superstar sneaker and bowling bag.

The houses have also begun to explore their immense archives where Adidas sporting heritage will merge with Prada’s world-renowned history in leather-goods and a perspective on luxury for two limited-edition Prada for Adidas styles in the coming months.