Johanna Ortiz x H&M #2020

Flaring up this spring/summer the H&M design team travelled to Ortiz’s native Cali, also known as Colombia’s Salsa capital to fully comprehend the complex construction behind the designer’s ultra-flattering designs. Hosted by Johanna in her elegantly decorated home, the team was immersed in Ortiz’s sophisticated bohemian world, examining her archive to revisit her signature tropical prints in re-energised colourways.

Key pieces include the vibrant red floral maxi dress, the magenta midi dress in broderie anglaise, the black patterned floor-length column dress in viscose crepe – one of Ortiz’s personal favorites – and also the ruffled wrap skirt in black and white cotton-poplin.

 Extravagant ruffles are an important design feature, even appearing on asymmetric swimsuits. There are also some more pared-back styles including a cotton-poplin tunic shirt and monochromatic blouses are palette-cleansing in their simplicity. Out mid March for more visit hm.com.